Making brands visible — to search engines and AI systems alike. From technical architecture to generative engine citations, I connect strategy with measurable results.
I'm Cosmin Stan — a Senior SEO Lead with 18+ years in digital growth, specializing in Technical SEO, Generative Engine Optimization (GEO), and App Store Optimization (ASO).
Currently leading SEO for ING Romania's retail banking division, connecting development squads with marketing, content, analytics and SEO governance to deliver scalable organic visibility across regulated markets.
I've seen every cycle in the industry — from link schemes to AI-generated content. What never changes: understanding what people want and giving it to them, with precision and long-term thinking.
Deep dive into your business, market, and current digital footprint — technical, content, and competitive landscape.
Clear priorities, sprint-ready requirements, and stakeholder alignment. No vague recommendations — just actionable steps.
Working alongside your dev and content teams to execute correctly. I bridge strategy and delivery — no briefing in the void.
Ongoing tracking, transparent reporting, and iterative improvements. Results are tracked from day one.
End-to-end digital visibility — from crawl diagnostics to AI citation readiness.
Making your brand citable by AI systems. Structured data, entity signals, and content built to surface in ChatGPT, Perplexity, and Google AI Overviews.
Deep crawl diagnostics, indexation control, Core Web Vitals, information architecture, and structured data at enterprise scale.
Keyword strategy, metadata optimization, A/B testing and conversion improvements for App Store and Google Play.
Intent mapping, editorial workflow design, and trust-signal optimization. Strong in regulated industries: banking, pharma, healthcare.
Roadmap ownership, stakeholder alignment, and cross-team coordination — bridging dev, marketing, content, and analytics.
Strategic outreach and authority acquisition. High-quality editorial placements over volume-driven tactics.
AI systems now answer millions of queries that used to send traffic to websites. Google AI Overviews, ChatGPT, Perplexity — they all generate answers from a curated set of sources they trust.
If your brand isn't in that trusted set, you're invisible to a growing portion of your audience — even if you rank #1 on traditional Google. GEO is the discipline of making your content citable, structured, and entity-clear for AI systems.
Projects across banking, SaaS, pharma, e-commerce, and fashion.
Leading the full SEO, GEO and ASO roadmap for ING Romania's retail banking division. Connecting development squads with marketing, content, analytics and legal. Includes structured data strategy, AI visibility initiatives, and app listing optimization for the home'bank app on both App Store & Google Play.
SEO leadership for four enterprise developer-tool brands: Embarcadero, Froala, Sencha, FusionCharts. Technical audits, Core Web Vitals improvements, and content strategy across large legacy sites.
Compliance-sensitive SEO within medical and legal review workflows. Trust-building signals, E-E-A-T content architecture, and structured data — all within strict approval constraints.
Home automation e-commerce — UK-based, EU & international sales. SILO architecture, editorial link building targeting high-profile tech publications, and Search Console governance.
International outdoor clothing brand. Team-based SEO delivery across technical SEO, content strategy, and authority building for a large multi-market brand presence.
Illustrative growth patterns from client engagements — consistent, compounding organic gains.
Available for consulting engagements, advisory roles, and strategic SEO & GEO partnerships.